W88.com has come to an agreement with former England and Liverpool player, Emile Heskey, for a year-long ambassadorship.
With the popularity of Emile Heskey, an iconic Liverpool legend, who was part of the successful treble-winning team in the 2000/01 season at Liverpool FC, this ambassadorship is expected to bring greater awareness of W88 to football fans globally, and also interest them to regularly visit W88’s website getting the latest on Emile’s thoughts on the beautiful game.
Emile Heskey commented, “I am thrilled to have been chosen as W88’s ambassador, and I am looking forward to helping them expand their brand presence in Asia with my experience and knowledge of football. Stay tuned and be the first to learn new insights!”
Prior to this collaboration, W88 and Mediapro Asia have previously worked together to have W88 appear on DBR advertising around LaLiga. This new campaign serves as an expansion of their existing promotional efforts on DBR advertising and aims to amplify W88’s efforts in Asia to promote the brand and continue making W88 a driving force in Asia.
Managing Director of Mediapro Asia, Lars Heidenreich, commented that, “It’s a fantastic step forward for W88 to be engaged with Emile Heskey as Brand Ambassador as it will see the brand penetrate further into the online gaming region.”
The new collaboration will see Emile writing weekly columns for W88, covering a wide range of news in football, from European leagues to the FIFA World Cup, the UEFA Nations League, and even player transfers. Emile will also be recording monthly videos to give fans insight on the key matches taking place during that period. Please visit W88.com for his Sports coverage.