La’eeb will be the official mascot of the FIFA World Cup™ in Qatar


Qatar and FIFA have announced that La’eeb will be the official mascot of the FIFA World Cup Qatar 2022™

The word “La’eeb” means “skillful player” in Arabic. Coming from the metaverse of pets, a parallel universe that cannot be described in words and each one can imagine as they want. La’eeb encourages everyone to believe in themselves. The time has come to spread the joy of football around the world.

In the final draw for the World Cup in Qatar, held today in Doha, it has been announced that this curious and funny character will be the mascot of the tournament.

Khalid Ali Al Mawlawi, Deputy General Manager of Marketing, Communications and Experiences at the Supreme Committee for Organization and Legacy, said: “We are delighted to introduce La’eeb as the official mascot of the first FIFA World Cup™ to be played in Middle East and the Arab world. She comes from the metaverse of pets, an indescribable place that each person can imagine as they want”.

“I’m sure fans all over the world will love this happy and funny character. La’eeb will be essential in helping us engage fans of all ages in the fantastic experience of this FIFA World Cup™,” added Al Mawlawi.

The fearless and brash La’eeb has been to every FIFA World Cup and has been involved in some of the greatest moments in football history, including many memorable goals.

La’eeb has a youthful and fun character, who spreads confidence wherever he goes. She comes from a parallel universe where all the tournament mascots come from, and where the ideas that bring to life the characters that inhabit everyone’s imagination reside.

La’eeb will be everywhere, welcoming the world, bringing joy to the youngest fans and cheering on all the participants during the tournament that will take place from November 21 to December 18. In addition, La’eeb GIFs, stickers, wallpapers and filters will soon be made available to fans on social media and other platforms including Facebook, Instagram, Twitter, TikTok, WhatsApp and Snapchat.


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